We usually prefer to go online to find event listings, compare ticket prices and to book with a debit or credit card, an option available to us 24/7 all-year-round. Choose from general ticket prices, or allocated seating, provide banking details, click Book Now, and all that's left to do is look forward to the show. Perfect. We don't even need a desktop or laptop computer to do all that. Our mobile devices, replete with all the latest apps, allow us to book on the go. Handy. OK, there's a booking fee added to the overall ticket cost, but that's a small price to pay when avoiding mile-long queues. Instead, use a pre-booking/ordering online system that's highly convenient, and super-fast, meaning that snapping up the latest hot tickets for events is also nowhere near as difficult as it once was.
What's more, you can also block book tickets online, or through buying using the telephone booking service: just have your debit or credit card at the ready, and follow the simple instructions given.
Keeping It Simple
All digital booking systems are designed to be quick and easy to use, user convenience being the key to repeat business and recommendation to others, for independent ticketing companies and venues themselves. An increase in sales can occur in another way, too, as buyers browse awhile before spending, often then booking up for more than one event, finding the booking procedure so clear, rapid (yet reliable) and always entirely hassle-free.
- Pick your venue
- Select the event you wish to attend
- Choose the date and the performance time
- Pick your seat(s)
- Add payment details
- Click on Purchase Your Tickets — one ticket, a couple, or block-book 50
- Start thinking about what you're going to wear!
Keeping it Safe
Booking event tickets online is a massive time-saver then; but is it safe? Are customers' payment details definitely secure? And what about proof of purchase? How do you get a receipt? Well, for ticket sellers, trading successfully relies heavily on buyer confidence. That makes transparency over fees, and guaranteeing secure transactions, essential. Wisely, they take all the right steps to ensure this. Customers about to part with cash from their digital wallet or purse — as registered customers or at a Guest Checkout — can chat with merchants; choose from a number of easy payment options (with form filling absolutely minimised); receive a digital receipt sent straight to their phone; and can then relax, safe in the knowledge that their seat(s) will be there for them on the night. Sellers realise the value of using watertight payment systems, with the smartest ones always remaining abreast of emerging payment preference trends. They have to stay ahead and in tune with their customers.
Spread The Word
How to find out about these events in the first place? Social Media is great for that. Get updates on all upcoming events, browse photos, enjoy videos, read reviews, access seating plans and diagrams of venue layout, and go straight from there to the booking system portal. A well-orchestrated and powerful Social Media event strategy can be used to target a particular audience, raising awareness, offering easy booking options, and maximising the chances of selling out events.
The arrival of the Digital Age has made event booking quick and easy - and all parties involved can benefit. Pre-booking and purchasing tickets online has become the norm, just as venues also being geared up with all the latest technology has come to be expected. At concert halls, conference centres, theatres, auditoriums and venues hosting outdoor and indoor sporting events, paying customers are no longer willing to accept a basic service. Their high expectations also includes seating, which needs to look and feel great and offer an unobstructed view, with no barriers to audio. Modernity must also extend to digitalisation inside the venue, with free and reliable Wi-Fi and charging points being a given, and with some seating having digital options and connectivity built-in.
Embracing Digital
Over the years, we've been lucky enough to be involved in some remarkable seating projects around the world, playing a key role in the successful design and completion of truly awe-inspiring seating installations. We’re also renowned for being first out of the blocks when it comes to providing seating system solutions designed not only to move with the times but also to satisfy Next Generation demands. Engaging in a conversation with colleagues, partners and suppliers about how digitalization can improve your venue or your next event should fill you with confidence - and ensure you're on track to deliver the awesome experience your customers and clients expect from you!